Coach to Kate Spade to Tiffany Chase Sao Paulo Shoppers

Coach to Kate Spade to Tiffany Chase Sao Paulo Shoppers: Retail For years, Brazilians coveting a Coach bag or Tiffany diamonds boarded coach online outlet flights to places like New York and Miami. Now American luxury is coming to them. Coach Inc., the largest U.S. luxury handbag maker, last month opened its first South American store in Sao Paulo, has a second one in the works and is eyeing as many as 10 more malls. Tiffany & Co., the world’s second-largest luxury jeweler, is doubling its three-store count and has moved beyond the key city of Sao Paulo. Liz Claiborne Inc.’s Kate Spade and Juicy Couture labels and Tory Burch LLC are present, too. “When you see wealth established in an economy, it takes some time to study the market and feel good about putting stores on the ground,” said David Schick, an analyst with Stifel Nicolaus & Co. in Baltimore. “Brazil is here, Brazil is meaningful. You hear it in the luxury conversation.” Last year luxury sales in Brazil accelerated 20 percent to 2.3 billion euros ($2.9 billion), according to Bain & Co., the Boston-based consulting firm. Luxury brands’ investment there also grew by a fifth, to $858 million, said Carlos Ferreirinha, president of MCF Consultoria e Conhecimento, a Sao Paulo consulting firm. The Brazilian luxury market’s strength contrasts with a moderate pace in the U.S., a slowdown in some European countries and cooling sales growth in China. Brazil’s economy will expand 3.5 percent in 2012 compared with 2.7 percent last year, the central bank said in March. The largest oil finds in the Americas in three decades, the 2014 World Cup and the 2016 Summer Olympics are creating jobs. Million TouristsEuropean luxury brands such as Louis Vuitton and Cartier have coachoutletonline been selling their wares in Brazil for years. Tiffany and Coach woke up to the South American nation’s potential after watching 1 million Brazilian tourists visiting the U.S. each year and dropping thousands of dollars at American luxury emporiums. Meanwhile, Brazilian mall developers are opening more swanky shopping destinations, such as the Cidade Jardim Sao Paulo mall, where well-to-do Brazilians browse the boutiques, enjoy sparkling wine and salmon sandwiches at the cinema cafe and can even coach outlet sale buy helicopters and boats on the top floor. The new JK Iguatemi luxury mall’s April 19 opening was postponed while developers wait for permits to build roadworks capable of handling the traffic generated by an expected 20,000 daily visitors. “There is a change in the consumer in Brazil,” said coach online outlet Luciano Rodembusch, Tiffany’s vice president for Latin America. “They are looking much coach online outlet more for quality, becoming more demanding. For a brand like ours, it is a great moment.” Luxury TariffsBrazilians are sufficiently keen on foreign luxury to pay tariffs that can push a Poppy leather “glam” tote in Sao Paulo to 998 reais ($523) versus $298 in New York. Tiffany and Coach are offering to ease the sticker shock with installment plans, an unusual practice for luxury brands outside Brazil. Treating herself at Sao Paulo’s Morumbi Shopping mall last month was Viviane Tabalipa, an architect from the southern city of Curitiba, who was carrying a Michael Kors handbag and was laden down with two Armani Exchange shopping bags. “Brazilians’ shopping power grew a lot,” she said. “So we indulge ourselves buying one little thing here and there.” While Tabalipa was planning a girls’ shopping trip to New York in July -- with her daughter, sister and niece -- she said she’s happy to find what she wants at home. When New York-based Coach’s distributor partner Aste Group last month opened a first Brazilian Coach store at Morumbi Shopping it received “excellent consumer response,” Chief Executive Officer Lew Frankfort said on an April 24 conference call with analysts. Brazil PossibilitiesFrankfort, 66, said he visited “eight or ten” malls when he traveled to Brazil for the coachoutletonline first time in November. All of them are candidates for Coach, he told analysts the week after. “I’m pumped about Brazil,” Frankfort said. “I see Brazil as a country of optimism, a country of possibilities. In many ways, it reminds me of America, particularly 20 and 30 years ago.” Tiffany, also headquartered in New York, opened a store in Brasilia in October and plans to open one in Rio de Janeiro in November and one in Curitiba in 2013, Rodembusch said. It is also considering a store in Recife, he said. It already had two locations in Sao Paulo. While strong demand from Brazilian tourists in the U.S. is encouraging the jeweler to capture that consumer at home, Tiffany also hopes its local expansion will build brand recognition and spur even more Brazilians to buy its jewelry when they are traveling, he said. “Tiffany has the benefit of being a global brand that can provide the consumer at both ends,” he said. Before it's here, it's on the Bloomberg Terminal. LEARN MORE

Thinks She's Discovered The Secret To Financial Happiness

This World Traveler Thinks She's Discovered The Secret To Financial Happiness Alaina Tweddale, SavingsAccounts.com coach coach online outlet online outlet coach factory outlet online Feb. 19, 2014, 11:47 AM 5,621 2 facebook linkedin twitter email print Flickr/Nattu Erica Boles remembers when she first fell in love with travel: "I was in college and went to Los Angeles [from West Virginia]. It was the first time I really had an adventure on my own," she says. Fast forward seven years and Boles is an accomplished professional in Raleigh, NC, who has created a spending plan that serves her passion for globe-trotting. Beyond her travel expenses, Boles also puts 5 percent of income toward retirement and another 10 percent in a savings account. In short, Boles pays for what is important to her and chooses to save on things that are not. In the parlance of personal finance, her habit is known as conscious spending. Making your money serve your happiness While some might see expenses for travel as a splurge, conscious spenders like Boles take a different tack. "It's my outlet for stress relief," she says. "In the high-paced, on-the-go atmosphere I am presented with at work, travel provides me the outlet I need to decompress, set work aside and focus on my own well-being." Boles fuels her fire for travel through a series of financial trade-offs. When traveling, she says, "I am likely to spend more on an excursion than I am on lodging. Many times I will stay in a hostel so I have the means to go to an attraction." Although budget lodging can help keep costs low, Boles can travel once per month because she cuts costs in other areas. While Boles funnels 25 percent of her income toward travel costs, she also forgoes home cable and Internet, brown-bags her lunch and shares housing costs with roommates. (The latter alone shaves 38 percent off her annual rent cost.) "While I see the benefits coach factory outlet online in living alone, I see greater benefit in my ability to [use] that money in other ways," Boles says. Mindy Crary, a financial coach and certified financial planner practitioner in Seattle, WA, endorses this approach. "When you're really conscious about where your money goes, you're spending to make yourself happier," she says. "It transcends the idea of financial management and becomes more about quality of life management." How do people get hooked into buying things that don't bring them utility or satisfaction, anyway? According to Crary, "They just don't think about it. We get into routines without really examining them. We get into this unconscious cycle of buying what we think we're supposed to buy." Like cable TV or daily lunches out, and those things can really add up over time. Three steps to conscious spending "It usually takes about 90 days for someone to get really clear about where they spend their money," says Crary. Some often resist looking at the numbers and, when they do, it can take several months to accept that certain expenses are not coach factory outlet online as unusual as they think. After three months of analysis, people "start to acknowledge that there are things they need to account for in their cash flow," says Crary. A detailed look at the numbers can also uncover cost-cutting opportunities. Crary suggests a three-step process to develop a conscious spending plan. 1. Gain clarity.  "You have to gain awareness of your current spending before you attempt to modify it," says Crary. That means tracking "every cent that comes into or goes out of your household." Purchases should be reviewed and categorized weekly, so you can see where you spend your money. The process can be done manually or through a budgeting program like Mint. "Once you examine your consumer habits and understand where you derive the most enjoyment, you can better utilize every dollar," says Crary. 2. Align your values with spending.  "Most people have a built-in barometer that tells them if they are overspending in an expense category. It's subjective for each individual," says Crary. Boles, for example, spends lavishly on travel experiences but saves by bunking in youth hostels. This conscious choice dramatically lowers her travel category costs. The key, says Crary, is to "modify your behavior so that your money is in alignment with your values instead of working against them." 3. Fine-tune awareness.  "All expenses can be valid, and everyone deserves to spend money on things that make them happy," says Crary. The final step is to "become more in touch with how you feel around your spending and money, and use this awareness to improve the interplay [between] your money and your real priorities." Crary recommends a conscious spending journal to track money spent, along with an assessment of emotions felt before, during and after each purchase. Conscious spending isn't about depriving yourself of things that bring you joy. Instead, it's about getting coach outlet online to know yourself better, and using that knowledge to eliminate the expenses that don't provide real value. This can leave more money — and time — for the things that do. Read the original article on SavingsAccounts.com. Copyright 2014. SEE ALSO: 10 Tips For Do-It-Yourself Investors More: Spending SavingsAccounts.com Happiness Personal Finance